Still Sneha, but this time in first-person. I believe that design should be like a well-made argument— succinct, perfectly balanced between rationale and metaphor, and delivered powerfully.

Right after graduating from the National Institute of Design, I started my design career at Unacademy. I went on to build and grow the Creative team working directly with leadership across teams. Later, I was the founding designer and Head of Design at Graphy, where I co-led the multidisciplinary team that worked across brand and product.

I teach the Brand Experience (BX) design program with 10kdesigners. BX is a cohort-based course for the next generation of self-taught and early-career designers to learn design, brand and storytelling.

Currently, I independently work with early-stage startups, internet companies and ambitious founders to help build their brand strategy, experience and design. I also collaborate on projects with design collectives such as WE3 and VectorDAO.

Do say hello by mail at or via Twitter.


Brand experience
Brand identity
Art direction
Web design
Content + Copywriting
Publication design
Graphic design

Hyped about

Creator economy
Food + Culinary arts
Diversity + Inclusion in tech
Sneaker culture + Streetwear
My cats (RubixJigsaw)

Clients + Collaborators

Indian Type Foundry
10k Designers
Resolve to Save Lives
St+art India


The Design Convo Podcast ↗
Hosted by Shakthi Hari N V, 2022

Designed This Way ↗
Hosted by Kawal Oberoi, 2021

Whiteboard.FM ↗
Hosted by Mayank Khandelwal, 2020

Why should the nerds have all the fun? ↗
TypeWknd, 2020