Still Sneha, but this time in first-person. I believe that design should be like a well-made argument— succinct, perfectly balanced between rationale and metaphor, and delivered powerfully.

Right after graduating from the National Institute of Design, I started my design career at Unacademy. I went on to build and grow the Creative team working directly with leadership across teams. Until early 2020, I was the founding designer and Head of Design at Graphy, where I co-led the multidisciplinary team that worked across brand and product.

In 2018, I created tiptoptypetips, an irregular newsletter for designers and typographers (or anyone really), from around the world understand and use typography better. More recently, I teach the Brand Experience (BX) design program with 10kdesigners. BX is a cohort-based course on designing immersive and well-rounded brand experiences, and working alongside brand, product and content.

Currently, I independently work with early-stage startups, internet companies and ambitious founders to help build their brand strategy, experience and design. I also collaborate on projects with design collectives such as Prophecy, WE3 and VectorDAO.

Do say hello by mail at or via Twitter.


Brand experience
Brand identity
Art direction
Web design
Content + Copywriting
Publication design
Graphic design

Hyped about

Creator economy
Food + Culinary arts
Diversity + Inclusion in tech
Sneaker culture + Streetwear
My cats (RubixJigsaw)

Clients + Collaborators

Indian Type Foundry
10k Designers
Resolve to Save Lives
St+art India


The Design Convo Podcast ↗
Hosted by Shakthi Hari N V, 2022

Designed This Way ↗
Hosted by Kawal Oberoi, 2021

Whiteboard.FM ↗
Hosted by Mayank Khandelwal, 2020

Why should the nerds have all the fun? ↗
TypeWknd, 2020