SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.
snehasanks@gmail.com
PROJECTS
INFO
ARCHIVE
FAQ + INQUIRIES
CURRENTLY
2021— Independent studio practice working with early-stage startups, internet companies and ambitious founders
to build their brand strategy, experience and design.
2021— Creator and showrunner of BX
2022— Brand designer at WE3
2022— Brand designer at VectorDAO
PREVIOUSLY
SELECT CLIENTS Dezerv, Avara, Questbook, Rabbithole, St+art India, Ajio, ReFi, Kalaari Capital, Mento Labs, Resolve to Save Lives, and Indian Type Foundry
BRAND DESIGN LEAD Graphy
ART DIRECTOR Ola
CREATIVE LEAD Unacademy
EXPERTISE
STRATEGY Brand positioning, brand values, principles and behaviour
VISUAL Brand identity, brand guidelines, logo design, art direction, custom type design, web design, publication and deck design
VERBAL Naming and brand nomenclature, brand story and narrative, personality and tone of voice
HELLO, I’M SNEHA!
I work with founders across the world to create brand experiences with personality and purpose. Design, to me, is much like a well-made argument—succinct, perfectly balanced between rationale and metaphor, and delivered powerfully.
Based out of Bangalore, I typically function as an independent studio practice, leading projects from discovery to delivery. Working solo allows me to stay nimble and be intentional about the projects I take on. Whereas, the ‘studio’ moniker refers to the optionality of bringing on specialists from my network, as projects demand. This way I can lead projects as an external agent, embed myself within client teams, or collaborate with designers as part of collectives such as WE3 and VectorDAO.
Outside of my studio practice, I teach the Brand Experience (BX) design program with 10kdesigners. BX is a brand design course for the next generation of self-taught and early-career designers focused on design fundamentals, brand, and storytelling.
I’ve studied graphic design at the National Institute of Design, India, typeface design at Type@Cooper and business and management for designers as part of d.MBA.
WHAT I DO BEST
Brand identity
Brand strategy
Verbal identity
Logo design
Brand guidelines
Art direction
Naming
Custom type
Web design
Print design
Publication design
Deck design
AND SPECIALISTS FOR THE REST
Digital product design
Webflow/Framer development
Copywriting
Content strategy
Social media strategy
Motion design
Illustration
Photography
Videography
DREAM PROJECTS + CLIENTS + SPACES
Cricket (or anything sport-related)
FemTech (with womxn founders)
Museums
Food and culinary arts
Street art and grafitti
Sneakers and streetwear
Pets (Specifically, cats. Dogs get enough attention as it is)
IKEA (How I first discovered design. Perhaps a story for another time?)
Netflix film/show
Science and chemistry
History and culture