Still Sneha, but this time in first-person. I believe that design should be like a well-made argument— succinct, perfectly balanced between rationale and metaphor, and delivered powerfully.

Right after graduating from the National Institute of Design, I started my design career at Unacademy. I went on to build and grow the Creative team working directly with leadership across teams. Until early 2020, I was the founding designer and Head of Design at Graphy. At Graphy, I built the multidisciplinary design team that worked across brand and product.

In 2018, I created, started curating and writing tiptoptypetips, an irregular newsletter for designers and typographers (or anyone really), from around the world understand and use typography better. Most recently, I created and teach the Brand Experience (BX) design program with 10kdesigners. BX is a cohort-based course on designing immersive and well-rounded brand experiences, and working alongside brand, product and content.

Currently, I’m founding partner and brand experience designer at Prophecy, an innovation, strategy and design consultancy focused on building digital products and brands.

I live and work remotely out of Bangalore, India.


Brand experience
Brand identity design
Art direction
Web design
Content + Copywriting
Publication design
Graphic design

Hyped about

Creator economy
Food + Culinary arts
Diversity + Inclusion in tech
Sneaker culture + Streetwear
Community + Culture
My cats

Clients + Collaborators

Indian Type Foundry
10k Designers
Resolve to Save Lives
Kalaari Capital
St+art India
Leo Burnett


Designed This Way ↗
Hosted by Kawal Oberoi, 2021

Whiteboard.FM ↗
Hosted by Mayank Khandelwal, 2020

Why should the nerds have all the fun? ↗
TypeWknd, 2020