Once Graphy’s brand language was set in motion, we discovered and made the decision that creators on the platform should have their own visual voice to share their weird and wonderful ideas. A one-size-fits-all, centralised brand identity and language would not represent the diverse genres of content on the platform.
To execute this, we designed a series of guiding principles and visuals for Graphers to put together their own Graphies, cover art and promotional material. We led this effort from the front, setting the quality bar of high by designing the narratives, visuals and motion for several Graphy Originals, graphies conceived, produced and directed in-house.
