SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.

snehasanks@gmail.com

PROJECTS
INFO
ARCHIVE
FAQ + INQUIRIES
CURRENTLY

^2021— Independent studio practice working with early-stage tech startups, internet companies and ambitious founders 
to build their brand strategy, experience and design.

^COLLECTIVES UME, WE3, and VectorDAO

PREVIOUSLY

^{SELECT CLIENTS} Nothing, Lego, Hero MotoCorp, Avara, Dezerv, St+art India, Ajio, Curio, Boost, Kalaari Capital, Resolve to Save Lives, and Indian Type Foundry

^{CREATOR + SHOWRUNNER} BX
^{BRAND DESIGN LEAD} Graphy GraphyGraphy
^{ART DIRECTOR} Ola
^{CREATIVE LEAD} Unacademy

EXPERTISE

^STRATEGY Brand positioning, brand values, principles and behaviour

^VISUAL Brand identity, brand guidelines, logo design, art direction, wordmark design, web design, publication and deck design

^VERBAL Naming and brand nomenclature, brand story and narrative, personality and tone of voice

Start the next renaissance²⁰²⁵ AZTEC







Gaming beyond limits




²⁰²⁴ AXIS 









²⁰²⁴ THEIR RULES, OUR REIGN – INDIANAMA 2024
Their Rules, Our Reign powerfully captures India’s transformation from a colonial underdog to an undisputed cricket superpower. The artwork reflects how India, through the rise of the IPL, and its billion-strong fanbase, has dominated the game it once inherited. The crest, reminiscent of iconic sports emblems, nods to the omnipresent and unrelenting power of India’s cricketing board, while the background honours all the players who led India to World Cup victories in 1983, 2007, 2011, and 2024.

The text “From Underdogs, To Overlords” is styled as it would be on a letter, fitting for the postage stamp medium.


Shaping the world of impossible possibilities






²⁰²⁵ SIA FOUNDATION (Coming soon)











See for yourself










BX is the Brand Experience Design program—an online course, I created in collaboration with 10kdesigners, where I teach design fundamentals, brand and storytelling to the next generation of self-taught and early-career designers.



^2020—21 GRAPHY

During my time at Graphy, I designed and art directed a series of cover art and promotional designs for creators to share their weird and wonderful ideas in their own visual voice.
Bringing life to ideas










²⁰²³ PANEM (IN DEVELOPMENT)

Panem is a text typeface designed to serve as the official typeface of the Capitol. Set in the captivating and post-apocalyptic world of The Hunger Games, Panem assumes the sinister role of disseminating official bulletins, news and communication throughout the 13 districts.
     Currently, I’m continuing to refine details and develop the font family after designing this first cut as part of my project at the Type@Cooper – Condensed program. 






Together with McCann, the Unacademy marketing and creative teams conceptualised the ‘Let’s Crack It!’ anthem and larger brand campaign. The anthem, sung by Naezy and produced by Dub Sharma, puts a spotlight and applauds the struggles of competitive exam aspirants burn the midnight oil and who go through the daily rigour of preparing for these exams.


²⁰¹⁹ LET’S CRACK IT! FILMS – UNACADEMY

Unacademy’s first TV commercials were brought to life by the collaborative efforts of McCann and Unacademy. Each film was created into a story piece that showcased real-life struggles of competitive exam aspirants like defeating geographical barriers, making sacrifices and braving dejections.








My talk about tiptoptypetips and my love for typography at TypeWknd.





^2020— ASSORTED LOGOMARKSA selection of wordmarks, marks and symbols designed for various projects and brands across industries and experiences.

COLOPHON ²⁰²⁵ SNEHA SANKAR